Source: www.techradar.com - Saturday, March 14, 2015
This week I was speaking to a radio station about the new Apple Watch while stuck in Berlin airport following the 're-launch' of Cupertino's new wrist dweller. While trotting out the same answers about smart watches I'd offered to countless media outlets (yes, they're too expensive, and no, they don't do enough yet) the DJ asked something that made me pause. "So Apple is marketing this as a fitness device, right?" he belted into his microphone. "Why would they do that? It means the likes of me, who doesn't want to get fit and has no intention of doing it, simply won't buy it!" And he was right. Smart watches right now are no good for a lot of things, least of all running. And yet this activity is something Apple is pushing hard to associate its brand with, parading the likes of Christy Turlington Burns as one of the faces of the new Watch. It showed her completing half marathons with a thing that really is no more than a gadget-ised fashion accessory strapped to her wrist. The Apple Watch doesn't have GPS, it can't structure training plans to get you fitter, and the battery will last as long as a chocolate roll at an eight-year-old's birthday party. It's not in the same league as dedicated running watches by any stretch of the imagination, so for the enthusiast it's a non-starter. And for the runphobic, the Apple Watch has been presented in a way that doesn't feel inclusive by making such a big deal about the health benefits - if
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This week I was speaking to a radio station about the new Apple Watch while stuck in Berlin airport following the 're-launch' of Cupertino's new wrist dweller. While trotting out the same answers about smart watches I'd offered to countless media outlets (yes, they're too expensive, and no, they don't do enough yet) the DJ asked something that made me pause. "So Apple is marketing this as a fitness device, right?" he belted into his microphone. "Why would they do that? It means the likes of me, who doesn't want to get fit and has no intention of doing it, simply won't buy it!" And he was right. Smart watches right now are no good for a lot of things, least of all running. And yet this activity is something Apple is pushing hard to associate its brand with, parading the likes of Christy Turlington Burns as one of the faces of the new Watch. It showed her completing half marathons with a thing that really is no more than a gadget-ised fashion accessory strapped to her wrist. The Apple Watch doesn't have GPS, it can't structure training plans to get you fitter, and the battery will last as long as a chocolate roll at an eight-year-old's birthday party. It's not in the same league as dedicated running watches by any stretch of the imagination, so for the enthusiast it's a non-starter. And for the runphobic, the Apple Watch has been presented in a way that doesn't feel inclusive by making such a big deal about the health benefits - iffrom Top News on RSS Feeds http://ift.tt/18obzJI
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