Source: www.adweek.com - Monday, March 30, 2015
Leo Burnett London recently launched an Easter spot for Co-operative Food entitled “Easter Errands.” In the spot, a young boy seems happy to go on a bike ride to run an errand for his mother, who cautions, “Don’t be long.” After a brief bike ride he arrives at the Co-op and runs into a classmate. They greet each other casually, saying only the names of the products their parents sent them to retrieve, giving the impression that this is quite the regular occurrence. The spot is meant to show how ubiquitous Co-operative Food locations are, with over 3,400 in the UK. It also emphasizes that you can find anything you need for Easter there, from hot cross buns to mint sauce. A version of the spot will continue to run until April 6th, replacing the Easter references with different products. Credits: Creative Agency: Leo Burnett London Art Director: Richard Robinson Copywriter: Graham LakelandCreative Director: Hugh ToddExecutive Creative Director: Justin TindallPlanner: Max KeaneProducer: Jennifer Fewster Media Agency: Rocket Music and Sound Licensing : Dan Neale @ NativeAudio Post Production: Munzie Thind @ Grand Central Offline Editor: Scot Crane @ The Quarry Post Production / VFX Post Production House: The Mill Production Company Production Company: GorgeousProducer: Ciska Faulkner / Rupert SmytheDOP: Nanu SegalDirector: Vince Squibb
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Leo Burnett London recently launched an Easter spot for Co-operative Food entitled “Easter Errands.” In the spot, a young boy seems happy to go on a bike ride to run an errand for his mother, who cautions, “Don’t be long.” After a brief bike ride he arrives at the Co-op and runs into a classmate. They greet each other casually, saying only the names of the products their parents sent them to retrieve, giving the impression that this is quite the regular occurrence. The spot is meant to show how ubiquitous Co-operative Food locations are, with over 3,400 in the UK. It also emphasizes that you can find anything you need for Easter there, from hot cross buns to mint sauce. A version of the spot will continue to run until April 6th, replacing the Easter references with different products. Credits: Creative Agency: Leo Burnett London Art Director: Richard Robinson Copywriter: Graham LakelandCreative Director: Hugh ToddExecutive Creative Director: Justin TindallPlanner: Max KeaneProducer: Jennifer Fewster Media Agency: Rocket Music and Sound Licensing : Dan Neale @ NativeAudio Post Production: Munzie Thind @ Grand Central Offline Editor: Scot Crane @ The Quarry Post Production / VFX Post Production House: The Mill Production Company Production Company: GorgeousProducer: Ciska Faulkner / Rupert SmytheDOP: Nanu SegalDirector: Vince Squibb
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