Source: http://ift.tt/hFWySe - Tuesday, March 31, 2015
Jay Z officially announced Monday his foray into the digital streaming music market with his star-studded press conference launch for Tidal . Unlike its established rivals Spotify and Pandora, the mogul has enlisted a slew of A-list musicians to partner with him on the premium monthly subscription service, which is offered at two price points: $20 for "lossless high fidelity sound quality" and $10 for standard sound quality. Prior to rolling out Tidal at Monday's event in New York City, Hov sat with Billboard magazine for an in-depth interview about his latest business venture. Among the many topics discussed, the 45-year-old Brooklyn native described his initial pitch to attract artists --including Madonna and Jack White -- to partake in what he envisions to be a groundbreaking business model for the music industry. “I think there was a bit of nervousness because of how things work: This is something new and unknown. But at the core everyone was super-excited at the idea,” he said. “Like ‘Yes, let’s do this. Let’s not only create a place that has great music -- let’s protect the future generation of artists,’” he continued. “I think this thing changes the world for them. It makes everything different, you know? Between those things it was like, ‘We have to do this, we are almost charged in this position to do it.’” Jay’s selling points may have resulted in a slight blow to Spotify when Taylor Swift removed her entire catalog of
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Jay Z officially announced Monday his foray into the digital streaming music market with his star-studded press conference launch for Tidal . Unlike its established rivals Spotify and Pandora, the mogul has enlisted a slew of A-list musicians to partner with him on the premium monthly subscription service, which is offered at two price points: $20 for "lossless high fidelity sound quality" and $10 for standard sound quality. Prior to rolling out Tidal at Monday's event in New York City, Hov sat with Billboard magazine for an in-depth interview about his latest business venture. Among the many topics discussed, the 45-year-old Brooklyn native described his initial pitch to attract artists --including Madonna and Jack White -- to partake in what he envisions to be a groundbreaking business model for the music industry. “I think there was a bit of nervousness because of how things work: This is something new and unknown. But at the core everyone was super-excited at the idea,” he said. “Like ‘Yes, let’s do this. Let’s not only create a place that has great music -- let’s protect the future generation of artists,’” he continued. “I think this thing changes the world for them. It makes everything different, you know? Between those things it was like, ‘We have to do this, we are almost charged in this position to do it.’” Jay’s selling points may have resulted in a slight blow to Spotify when Taylor Swift removed her entire catalog offrom Top News on RSS Feeds http://ift.tt/1C37yRT
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