Source: flavorwire.com - Friday, March 20, 2015
AUSTIN, TX: “So do we like to laugh here at South by Southwest?” asked festival director Janet Pierson in the introduction to Monday night’s premiere of the Will Ferrell/Kevin Hart comedy Get Hard , and the reaction was, unsurprisingly, affirmative. Yet not all festival crowds might react the same way. The common perception of the “film festival movie” is something staid and serious and perhaps even dull: micro-budgeted black-and-white relationship dramas, documentaries on puzzlingly esoteric topics, maybe a coming-of-age-in-the-summer movie with a few mild chuckles. Director Paul Feig announced Sunday night, “Film festivals are a very dangerous thing, because we’re comedians and we do comedy, and we tend to be looked at the bastard children of real movies.” But comedy filmmakers — even those like Feig who work with big budgets for big studios — have found an unlikely home at SXSW. “Austin really opens up its heart and just allows us to entertain you,” he explained to the sold-out crowd at the Paramount Theater, which cheered wildly in response. That sound, of wild, raucous laughter at the festival’s biggest venue goes a long way towards explaining how SXSW has become an unlikely but essential destination on the whistle-stop publicity tour for a certain kind of studio comedy. Since Judd Apatow chose the Texas music, interactive, and film festival to unveil Knocked Up back in 2007, several projects related to him — either directly
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AUSTIN, TX: “So do we like to laugh here at South by Southwest?” asked festival director Janet Pierson in the introduction to Monday night’s premiere of the Will Ferrell/Kevin Hart comedy Get Hard , and the reaction was, unsurprisingly, affirmative. Yet not all festival crowds might react the same way. The common perception of the “film festival movie” is something staid and serious and perhaps even dull: micro-budgeted black-and-white relationship dramas, documentaries on puzzlingly esoteric topics, maybe a coming-of-age-in-the-summer movie with a few mild chuckles. Director Paul Feig announced Sunday night, “Film festivals are a very dangerous thing, because we’re comedians and we do comedy, and we tend to be looked at the bastard children of real movies.” But comedy filmmakers — even those like Feig who work with big budgets for big studios — have found an unlikely home at SXSW. “Austin really opens up its heart and just allows us to entertain you,” he explained to the sold-out crowd at the Paramount Theater, which cheered wildly in response. That sound, of wild, raucous laughter at the festival’s biggest venue goes a long way towards explaining how SXSW has become an unlikely but essential destination on the whistle-stop publicity tour for a certain kind of studio comedy. Since Judd Apatow chose the Texas music, interactive, and film festival to unveil Knocked Up back in 2007, several projects related to him — either directlyfrom Top News on RSS Feeds http://ift.tt/1H98eJU
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