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lundi 23 mars 2015

5 ways Apple’s new TV service could destroy the competition

Source: appadvice.com - Monday, March 23, 2015

Apple has long been rumored to be working on a TV video streaming service. If The Wall Street Journal is correct , that service will be unveiled by the iPhone maker this June at the Worldwide Developers Conference (WWDC). According to the publication, Apple plan is to offer 25 channels for a monthly cost of between $30 and $40. What can Apple do to guarantee that the new service isa success and crush the competition? We can think of at least five ways, takea look: Not just on Apple TV Cupertino is expected to launch a fourth-generation Apple TV later this year. This suggests that the new video streaming service will only be available on the new hardware. As Dish Network has shownwith Sling TV, this probably isnt the best way to go. Apple Television, as well call the new service, should be available across multiple platforms, including Amazon Fire TV and Fire TV Stick, current-generation Roku players and Roku TV models, plus iOS, Mac, PC, and Android. In other words, Cupertino needs to build an Apple Television app for every platform available. (At the minimum, the service should be available through Apple TV and iOS.) Integrate with iTunes Apple has long offered movies and television shows for purchase or rental through iTunes. These offerings should be provided side-by-side with the new TV video streaming service. Lower the price People are tired of paying for channels they dont want, which is one of the reasons many are canceli





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