Source: blackchristiannews.com - Monday, December 01, 2014
Walk into the Strand Book Store , at East 12th and Broadway, and the retail experience you’ll have is unexpectedly contemporary. The walls are white, the lighting bright; crisp red signage is visible at every turn. The main floor is bustling, and the store now employs merchandising experts to refine its traffic flow and make sure that prime display space goes to stuff that’s selling. Whereas you can leave a Barnes & Noble feeling numbed, particularly if a clerk directs you to Gardening when you ask for Leaves of Grass , the Strand is simply a warmer place for readers. In the middle of the room, though, is a big concrete column holding up the building, and it looks … wrong. It’s painted gray, and not a soft designer gray but some dead color like you’d see on a basement floor. Crudely stenciled signs reading BOOKS SHIPPED ANYWHERE are tacked to it. Bookcases surround the column, and they’re beat to hell, their finish nearly black with age. This tableau was left intact when the store was renovated in 2003. Until then, the Strand had been a beloved, indispensable, and physically grim place. Like a lot of businesses that had hung on through the FORD TO CITY: DROP DEAD years, it looked broken-down and patched-up. The bathroom was even dirtier than the one in the Astor Place subway . You got the feeling that a lot of books had been on the shelves for years. The ceiling was dark with the exhalations from a million Chesterfields. There we
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Walk into the Strand Book Store , at East 12th and Broadway, and the retail experience you’ll have is unexpectedly contemporary. The walls are white, the lighting bright; crisp red signage is visible at every turn. The main floor is bustling, and the store now employs merchandising experts to refine its traffic flow and make sure that prime display space goes to stuff that’s selling. Whereas you can leave a Barnes & Noble feeling numbed, particularly if a clerk directs you to Gardening when you ask for Leaves of Grass , the Strand is simply a warmer place for readers. In the middle of the room, though, is a big concrete column holding up the building, and it looks … wrong. It’s painted gray, and not a soft designer gray but some dead color like you’d see on a basement floor. Crudely stenciled signs reading BOOKS SHIPPED ANYWHERE are tacked to it. Bookcases surround the column, and they’re beat to hell, their finish nearly black with age. This tableau was left intact when the store was renovated in 2003. Until then, the Strand had been a beloved, indispensable, and physically grim place. Like a lot of businesses that had hung on through the FORD TO CITY: DROP DEAD years, it looked broken-down and patched-up. The bathroom was even dirtier than the one in the Astor Place subway . You got the feeling that a lot of books had been on the shelves for years. The ceiling was dark with the exhalations from a million Chesterfields. There wefrom Top News on RSS Feeds http://ift.tt/1vdOim9
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