Source: adage.com - Tuesday, December 30, 2014
Retailers skimped on new creative post-holiday this year, instead relying on mainly promotional ads. An exception was Old Navy, one of the few retailers to unveil fresh advertising after the holiday. It offered up a new spot featuring Julia Louis-Dreyfus to promote the retailer's after-holiday deals. In the commercial, Ms. Louis-Dreyfus runs out on her massive New Year's resolution board to take advantage of Old Navy's sale. Macy's is rerunning its 2012 "Week of Wonderful" spot featuring Clinton Kelly from TLC's "What Not to Wear," alongside deal-driven ads for post-holiday sales. Macy's first staked its claim on the week between Christmas and New Year's two years ago and it remains an important time for the company as it looks to capture shoppers using their holiday gift cards and making exchanges. Continue reading at AdAge.com
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Retailers skimped on new creative post-holiday this year, instead relying on mainly promotional ads. An exception was Old Navy, one of the few retailers to unveil fresh advertising after the holiday. It offered up a new spot featuring Julia Louis-Dreyfus to promote the retailer's after-holiday deals. In the commercial, Ms. Louis-Dreyfus runs out on her massive New Year's resolution board to take advantage of Old Navy's sale. Macy's is rerunning its 2012 "Week of Wonderful" spot featuring Clinton Kelly from TLC's "What Not to Wear," alongside deal-driven ads for post-holiday sales. Macy's first staked its claim on the week between Christmas and New Year's two years ago and it remains an important time for the company as it looks to capture shoppers using their holiday gift cards and making exchanges. Continue reading at AdAge.comfrom Top News on RSS Feeds http://adage.com/article/news/retailers-skimp-post-holiday-creative-push-deals/296428/?utm_source=News&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/News
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