Source: http://www.androidauthority.com - Wednesday, December 31, 2014
Once upon a time, Sony was King of the Hill, offering new and exciting products, concepts, and form factors to an endless array of electronics. Fast forward to April 2014 and the unthinkable sale of the VAIO brand to Japan Industrial Partners (JIP). Although Sony retains a 5% minority share in the new “VAIO Corporation”, just a quick stroll down the aisle of a major electronics store here in Tokyo will serve as a sad reminder of days gone by, as the Sony logo is absent both from branding and displays. Still, JIP has a difficult task of building (back) the VAIO brand: as of yet, the only two products it offers are essentially the same as those which Sony released, although that it’s about to change. Set to release in Japan next year, the VAIO smartphone line might be a bit of a surprise for what it’s not going to be, given the brand’s pedigree: top-of-the-line. While little is known about the specs of the new device (set to launch as early as January), The Nikkei has reported that it will have a 5-inch screen, and that, “price including service charges has yet to be set but will likely fall between that of major brands and the low-priced handsets already in the market.” Additionally there are plans to “feature an app that can manage email as well as phone and video calls all together.” The device will be sold by local MVNO (mobile virtual network operator), Japan Communications, which provides pre-paid service under the brand name
from Top News on RSS Feeds http://www.androidauthority.com/vaio-smartphone-japan-577223/
Once upon a time, Sony was King of the Hill, offering new and exciting products, concepts, and form factors to an endless array of electronics. Fast forward to April 2014 and the unthinkable sale of the VAIO brand to Japan Industrial Partners (JIP). Although Sony retains a 5% minority share in the new “VAIO Corporation”, just a quick stroll down the aisle of a major electronics store here in Tokyo will serve as a sad reminder of days gone by, as the Sony logo is absent both from branding and displays. Still, JIP has a difficult task of building (back) the VAIO brand: as of yet, the only two products it offers are essentially the same as those which Sony released, although that it’s about to change. Set to release in Japan next year, the VAIO smartphone line might be a bit of a surprise for what it’s not going to be, given the brand’s pedigree: top-of-the-line. While little is known about the specs of the new device (set to launch as early as January), The Nikkei has reported that it will have a 5-inch screen, and that, “price including service charges has yet to be set but will likely fall between that of major brands and the low-priced handsets already in the market.” Additionally there are plans to “feature an app that can manage email as well as phone and video calls all together.” The device will be sold by local MVNO (mobile virtual network operator), Japan Communications, which provides pre-paid service under the brand namefrom Top News on RSS Feeds http://www.androidauthority.com/vaio-smartphone-japan-577223/
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