Source: www.pbs.org - Thursday, November 27, 2014
RELATED LINKS How Campaigns Amass Your Personal Information to Deliver Tailored Political Ads How ‘microtargeting’ works in political advertising Poll shows liberals, conservatives worlds apart not just on politics JUDY WOODRUFF: It turns out that data may also have a role to play in politics. As everyone knows, Republicans and Democrats are as far apart as ever these days, especially after this month’s midterm elections. But some are trying to change that. A bipartisan group of authors has written a new book, “Money ball for Government,” a data-driven approach to policy-making endorsed by key players on both sides of the aisle, including two current U.S. senators, former White House staffers and policy experts. Gwen Fill recently spoke to two of the book’s contributors. John Bridgeland, he’s a former domestic policy adviser for President George W. Bush, and Gene Sperling, the director of the National Economic Council under Presidents Obama and Clinton. GWEN IFILL: Gene Sperling, John Bridgeland, Republican and Democrat sitting next to each other talking about how to fix government. One of the interesting things in this book “Moneyball for Government,” John Bridgeland, is you describe as playing tee-ball in a sandlot, that you don’t keep score, you don’t know what inning it is, and everybody gets a trophy. JOHN BRIDGELAND, Domestic Policy Adviser for President George W. Bush: Yes. GWEN IFILL: How is government policy like that? J
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RELATED LINKS How Campaigns Amass Your Personal Information to Deliver Tailored Political Ads How ‘microtargeting’ works in political advertising Poll shows liberals, conservatives worlds apart not just on politics JUDY WOODRUFF: It turns out that data may also have a role to play in politics. As everyone knows, Republicans and Democrats are as far apart as ever these days, especially after this month’s midterm elections. But some are trying to change that. A bipartisan group of authors has written a new book, “Money ball for Government,” a data-driven approach to policy-making endorsed by key players on both sides of the aisle, including two current U.S. senators, former White House staffers and policy experts. Gwen Fill recently spoke to two of the book’s contributors. John Bridgeland, he’s a former domestic policy adviser for President George W. Bush, and Gene Sperling, the director of the National Economic Council under Presidents Obama and Clinton. GWEN IFILL: Gene Sperling, John Bridgeland, Republican and Democrat sitting next to each other talking about how to fix government. One of the interesting things in this book “Moneyball for Government,” John Bridgeland, is you describe as playing tee-ball in a sandlot, that you don’t keep score, you don’t know what inning it is, and everybody gets a trophy. JOHN BRIDGELAND, Domestic Policy Adviser for President George W. Bush: Yes. GWEN IFILL: How is government policy like that? J
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