Source: www.theguardian.com - Tuesday, April 07, 2015
Politicians wanting to boost turnout figures would do well to remember that nothing unites people like the telly If there’s one thing that ads featuring folk from Gogglebox proves it’s that this is not a staged show. Whether it’s the hairdressers Stephen and Christopher checking out Kevin Bacon’s EE package or Scarlett the beautician addressing the camera to advocate voter registration , they seem reassuringly uncomfortable. No wonder Gogglebox’s producers don’t complain: the ads are vindications of the programme’s integrity – these people really can’t act. Yet the voting ad seems to me particularly inspired. In enlisting Gogglebox’s younger pundits to encourage their peers to have a say on 7 May (slogan: “Don’t stay silent”), the Electoral Commission has correctly identified the series’s special genius: it offers an opportunity to answer back. Continue reading...
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Politicians wanting to boost turnout figures would do well to remember that nothing unites people like the telly If there’s one thing that ads featuring folk from Gogglebox proves it’s that this is not a staged show. Whether it’s the hairdressers Stephen and Christopher checking out Kevin Bacon’s EE package or Scarlett the beautician addressing the camera to advocate voter registration , they seem reassuringly uncomfortable. No wonder Gogglebox’s producers don’t complain: the ads are vindications of the programme’s integrity – these people really can’t act. Yet the voting ad seems to me particularly inspired. In enlisting Gogglebox’s younger pundits to encourage their peers to have a say on 7 May (slogan: “Don’t stay silent”), the Electoral Commission has correctly identified the series’s special genius: it offers an opportunity to answer back. Continue reading...
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