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dimanche 19 avril 2015

Lessons from a social media stoush

Source: blogs.crikey.com.au - Sunday, April 19, 2015

.com/blogger_img_proxy/Many thanks to Wendy Oakes, Senior Policy and Advocacy Manager, Heart Foundation NSW for this insight into using social media for public health advocacy. Wendy writes: Mentioning e-cigarettes on any public platform can be a daunting experience. While social media is a potential tool for public health advocacy the reality is that in the area of e-cigarettes, noisy, strident ‘vapers’ often monopolise the discourse forcing many supporters of e-cigarette regulation into silence. This article is a reflection on the Heart Foundation’s current experience with a YouTube video clip calling for regulation of e-cigarettes in NSW. First some background. The Heart Foundation in NSW is currently implementing an advocacy strategy to persuade the NSW Government to regulate e-cigarettes under our existing State tobacco control legislation. With the recent State election on 28 March 2015, it has been an ideal time to drive our advocacy campaign calling for an amendment to NSW legislation to effect: A ban on sales and marketing of e-cigarettes to children and A ban on the use of e-cigarettes in public places where smoking is already banned. We are not calling for a ban on the sale of e-cigarettes to adults in NSW nor would the amendments stop adult smokers from continuing to buy or use e-cigarettes as a replacement for tobacco products. But what we have found is that the most vocal and frequent social media responders actually pay little attention





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