Source: detroit.cbslocal.com - Friday, January 30, 2015
By Ashley Dunkak @AshleyDunkak CBS DETROIT – By refusing to engage with media in the normal fashion, Seattle Seahawks running back Marshawn Lynch has induced both adoration and irritation. Instead of answering reporters’ questions, Lynch has generally limited his communication to a repeat phrase in response to every inquiry. One day during Super Bowl media week, he said over and over again, “I’m just here so I don’t get fined.” The next day, his scripted line was, “You know why I’m here.” In the past, Lynch has simply refused to even show up to take questions, and the NFL fined him for it. To keep his money and still get his way, Lynch now shows up but does not say anything other than whatever one-sentence phrase he decides on beforehand. For whatever reason, Lynch clearly does not like the media. That view is his right and is perfectly understandable, and it is one undoubtedly held by many other NFL players. However, all players are members of the union, and the collective bargaining agreement includes the following statement: “Player will cooperate with the news media, and will participate upon request in reasonable activities to promote the Club and the League.” To me, that alone means that Lynch is out of line. In addition to that general agreement, some players also have clauses in their contract that make more specific requirements about interaction with media. NFL commissioner Roger Goodell is not a popular man, but my sta
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By Ashley Dunkak @AshleyDunkak CBS DETROIT – By refusing to engage with media in the normal fashion, Seattle Seahawks running back Marshawn Lynch has induced both adoration and irritation. Instead of answering reporters’ questions, Lynch has generally limited his communication to a repeat phrase in response to every inquiry. One day during Super Bowl media week, he said over and over again, “I’m just here so I don’t get fined.” The next day, his scripted line was, “You know why I’m here.” In the past, Lynch has simply refused to even show up to take questions, and the NFL fined him for it. To keep his money and still get his way, Lynch now shows up but does not say anything other than whatever one-sentence phrase he decides on beforehand. For whatever reason, Lynch clearly does not like the media. That view is his right and is perfectly understandable, and it is one undoubtedly held by many other NFL players. However, all players are members of the union, and the collective bargaining agreement includes the following statement: “Player will cooperate with the news media, and will participate upon request in reasonable activities to promote the Club and the League.” To me, that alone means that Lynch is out of line. In addition to that general agreement, some players also have clauses in their contract that make more specific requirements about interaction with media. NFL commissioner Roger Goodell is not a popular man, but my sta
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